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Main Entry: world-class Citation format for this entry: Prologue My goal in this essay is to inspire. And if what follows does not serve to inspire you, then I will have failed in my mission to raise the collective consciousness of the global business community. Introduction I love people. I am passionate about business. And I am passionate about customer service. How important is customer service? I believe that superior customer service is at the heart of every successful business. Because your business success is governed directly by either the abundance or lack of happy customers. And as you establish and maintain a trend of growing your community of happy customers, you establish and maintain a trend of business success. Community is the key. I just used a word that reveals a key aspect in the relationship between a business and its customers. That word is community. A community of happy customers. This community of happy customers - in particular the quality and health of this community - is the measuring rod that defines your business success. And this should be your primary focus as you begin each business day. But love unlocks the door. For those with the desire to achieve this kind of business success, the next step is to assume the proper view toward the subject of customer service. It all begins with love. If you do not love what you do, then you will never achieve greatness. And you will certainly never inspire your customers to love you back. You must love what you do. You must love the business you are in and you must love the people you work with. If you do not feel this love now, then you must find a way to get it. And you must not quit until you do. And then you must fight to keep it alive every day. And to defend it and keep it strong. This is how you deliver world-class customer service every single day. And this is how you achieve true business success. Success that endures. Success that thrives when others fail. The kind that inspires the respect of your peers. And the love of your customers. Conclusion I have this love. And I have this passion. If you like what you just read, then please click here to contact me. And together let's dare to change the world! |
